Archive for May, 2008

Now You Have To Worry About Telescopes?

Monday, May 19th, 2008

Yahoo! - May 19, 2008

This Yahoo! article says hackers could use telescopes to view tiny reflections in glasses, teapots and the human eye and capture valuable screen information. Some researchers have found ways to correlate visual keystrokes to data. This sophisticated interception research is called side-channel research. Do we all need privacy shields on our computer screens? And, then type in the dark? Crazy.

How Easy Is It To Spy On Your Friends Online?

Tuesday, May 13th, 2008

WSJ - May 13, 2008 - D1

It’s easier than you might think. Googling someone is so 2007. These days publicly available information is free and at your fingertips. You may want to check out these services to see what dirt you can dig up on yourself before someone else finds it.

  • Zabasearch.com - Provides criminal history and birth dates
  • Spock.com and Wink.com - Offers “people” search engines that find personal web pages, such as social networking profiles, buried in the web
  • Spokeo.com - Displays activity of friends on other web sites (including online shopping lists)
  • Zillow.com - Estimates the value of your home
  • Fundrace.huffingtonpost.com - Displays individual campaign donations
  • Jigsaw.com - Shares business card data among users

Many other online sites make some quasi-private information public by default. The list includes your Amazon.com wish list, Pandora.com personal music stations, Flickr.com photos, del.icio.us saved web site links and Google’s street view of your home. Many people opt-in to provide even more information to the public.

Privacy and Internet Cookies

Monday, May 5th, 2008

WSJ - May 5, 2008 - A13

The WSJ again raises good questions about how marketers track online behavior via web cookies. According to the author, the key questions remain:

  • How are personal data used?
  • Are our names, addresses, and financial and health records really secret?
  • Is anonymity permanent?

Some advocacy groups contend we should allow surfers to “opt out” of cookie tracking just like we can now opt out of direct marketing phone calls with the No Call List. Still, the $20 Billion spent on web advertising is the engine that drives the “free” Internet. How many of us would willingly trade free use for enhanced privacy? No more free email or free web searching?

Is better disclosure the answer? One WSJ site offers its own model of full tracking cookie disclosure. Clearly, the tension between usability and privacy continues to frustrate web users and marketers alike.

Once again, the best interim answer seems to be to randomize your critical private financial data and accept the loss of complete anonymity.